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TBS International Program Sales Launches Facebook Page - Expanding international program sales with a comprehensive social network strategy
2012.09.26
Today the International Program Sales Department of Tokyo Broadcasting System Television, Inc. launched a new Facebook page with the goal of expanding its international program sales and fan base. The new page is part of a comprehensive social network strategy in which TBS is deepening its portfolio of information on programs for the international market. The new Facebook page will build on the success of TBS’s corporate website and Twitter feeds. Among Japanese broadcasters, TBS was an early entrant in the international content market and boasts 50 years of experience informing and entertaining viewers worldwide. In recent years, TBS has focused on expanding its international content sales and its domestic and international communications initiatives. In 2009, TBS launched a searchable version of the TBS Online Catalog, and in 2010, became one of the first Japanese broadcasters to offer a Twitter feed in both English and Japanese. The new Facebook page will offer the latest information about TBS content to the international broadcasting and film communities and TBS fans everywhere. The initiative aims to enhance global recognition of the TBS brand and appreciation of TBS programming and feature films. According to Facebook, over 900 million people worldwide and over 10 million people in Japan use the service. Increasingly, corporations and public entities in Japan are finding it to be an effective tool for marketing and public relations. The Facebook page for Ninja Warrior, the US version of SASUKE, currently has over 740,000 fans, and the page for America’s Funniest Home Videos, the US version of Fun TV with Kato-chan and Ken-chan, has over 1.4 million fans. Both of these shows continue to add Facebook “Likes” on a daily basis. |
