5th Season of SASUKE US Version Scores High Ratings!

2013.09.04

The 5th season of the US version of the TBS mega hit sports entertainment program SASUKE, American Ninja Warrior, continues to receive enthusiastic fan response. With NBC and G4 airing the show simultaneously again this season in prime time, NBC's August 26 8pm to 9pm broadcast scored the highest ratings of the summer and was the top show in its slot for the second week in a row.

American Ninja Warrior jumped 13% week to week in the adults men and women 18-49 category (considered most important by advertisers). The show is up 18% week to week and led the time slot over ABC, CBS, NBC and Fox in total viewers for the second week in a row. American Ninja Warrior ratings grew half-hour to half-hour by 36% and has now grown half-hour to half-hour with each of the eight broadcasts this summer.

And in the key 18-49 demographic, the American Ninja Warrior broadcast ranked as the top non-live-sports program broadcast on NBC this summer. The encore broadcast on Saturday, August 31 was also very popular.

SASUKE (including the US version) has been sold in 157 countries and territories. Sales extend not only to countries in Asia, Europe, and North America, but also to the Middle East and Latin America. Facebook's Ninja Warrior fan page has attracted more than 830,000 Likes and the popularity of the show continues to grow exponentially.

As production and sales of SASUKE content continues in various countries, the SASUKE ASEAN OPEN CUP (tentative name) is to be held in November in Malaysia as part of the celebration of the 40th year of ASEAN-Japan Friendship and Cooperation. With plans for production of a European SASUKE moving forward, SASUKE fever continues to heat up worldwide.

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