For International Broadcasters, Distributors, Licensees
“American Ninja Warrior” wins time slot 11 out of 12 weeks!
August 18 broadcast logs program’s highest ratings in past two years
The sixth season of “American Ninja Warrior (ANW6),” the US spin-off of the TBS sports entertainment program “SASUKE,” once again earned the highest rating for its time slot in the 18-49 age demographic, which advertisers value the most. Broadcast regularly on the NBC terrestrial network in prime time on Monday nights from 9:00 to 11:00 p.m., the program achieved this feat with its August 18 broadcast. Since June 2, the program has won its time slot in 11 out of 12 weeks (the June 30 broadcast was an encore presentation of “American Ninja Warrior: USA vs. Japan”). In four of those weeks, ANW6 was the highest-rated program for all of Monday.
The August 18 broadcast presented the first stage of the Las Vegas finals, which featured a full-scale replica of the grueling four-stage “SASUKE” obstacle course in Japan named “Mt. Midoriyama.” This course was constructed alongside the Las Vegas strip, which runs through the heart of the city with its famous casinos and entertainment venues. In the August 18 episode, the finalists—those who had made it through the tough regional qualifiers held in Las Angeles, Dallas, St. Louis, Miami, and Denver—battled for survival in the first stage of the world’s toughest obstacle course.
As has occurred previously this season, viewership increased as the broadcast progressed. As compared to the first half-hour (9:00-9:30 p.m.), the final half-hour (10:00-11:00 p.m.) achieved 24% growth in its 18-49 rating and a 17% higher number of viewers. Moreover, with viewership of 6.5 million people, the program won its slot in every demographic and delivered the largest number of total viewers since the broadcast of the Season 4 finals on June 4, 2012.