|
Log in For International Broadcasters, Distributors, Licensees
News 日本語
TBS Introduces EXILE Overseas with Near-simulcast in Asia
2010.04.08
TBS Introduces EXILE Overseas with Near-simulcast in Asia Tokyo Broadcasting System Television, Inc. will air the network’s new program ”EXE” in Taiwan just 2.5 hours after its premiere broadcast in Japan. “EXE” will be a regular talk show starting on Saturday April 17th at 24:00. In Taiwan, the program will be aired on CTV, which is a major terrestrial network in that country. It is groundbreaking for an ongoing talent-based Japanese show to be aired overseas within 24 hours of its premiere in Japan. “EXE” is hosted by Japanese music group “EXILE.” EXILE is comprised of 14 members of singers and dancers, and continues to grow in popularity since they were formed in 2001. Not only have they won Japan’s premiere music award, “Japan Record Grand Prix,” for the last two years, they also have swept most of the other domestic music awards. Their great success and popularity led to their selection to perform at the ceremony to commemorate the Emperor's 20th year on the throne in November 2009. It is one of the highest honors for a performer in Japan, and is a testament to EXILE’s wide fan base and their rise to become one of the top entertainers in Japan. Hoping this new collaboration between EXILE and TBS will become a hit in overseas markets as well, TBS will be adorning the main stairs of the Palais des Festival at this year’s MIPTV with a massive promotion for “EXE.” In Japan it usually takes a considerable amount of time until the program is ready to be aired abroad, mainly because of the intricate rights clearance structure. TBS’s approach with “EXE” will contribute to both the timely distribution and promotion of Japanese content and artists in the world market, and act as one of the best deterrents to piracy of the same. EXE’s near-simulcast in Asia provides a new path for success of Japanese content to the world. |
