On April 3, 2013 TBS opened a new YouTube channel dedicated to content related to the super-popular sports entertainment program SASUKE. Featuring bilingual video, the new channel is designed to further heighten appreciation of the program worldwide.

As SASUKE is identified in many countries with the US Ninja Warrior program, the new YouTube channel will include bilingual content for fans of both brands. The channel will feature a range of content never published in the program itself, including interviews with Makoto Nagano and other SASUKE All Stars, Grand Champion Yuji Urushihara and other popular competitors, SASUKE runs which have never been aired, as well as behind-the-scenes looks into program production and competitors' practice approaches and more. Going forward, plans call for multiple videos to be added each month.

Since it first went on the air in 1997 as a spin off of Muscle Ranking, SASUKE has been one of TBS's leading shows, and has often featured in special New Year holiday programming. SASUKE content is on the air in 157 countries and territories, and last summer it became the first live action content originating from Japan to be broadcast in prime time in the US, airing simultaneously on the G4 cable network and the terrestrial broadcast giant NBC, winning recognition as one of NBC's most popular shows. A European SASUKE production has now been announced, following on the success of local productions realized in Malaysia in 2011 and Singapore in 2012, which have both scored high ratings. The SASUKE ASEAN OPEN CUP 2013, will be held in November 2013 in Malaysia with the endorsement of the ASEAN Secretariat and Ministry of Foreign Affairs of Japan as part of the celebration of the 40th year of ASEAN-Japan Friendship and Cooperation. With both the Japanese and Malaysian governments supporting SASUKE, plans for the large-scale international event call for athletes to be invited from Indonesia, India and the other ASEAN countries, and from around the world.

Since its establishment in 1998, Google has grown rapidly and acquired a number of other companies, including YouTube in 2006, and has attained broad recognition and a strong position of leadership among Internet companies as a search provider. YouTube recently announced that its monthly viewer ship now exceeds one billion.

TBS agreed on a partnership with Google in 2009, and has established multiple YouTube channels, including the JNN News i new site, the TBS Official YouTube channel, and a popular female announcer variety channel. This bilingual site is the first of its kind, a new TBS initiative designed to raise awareness of its content and reach a broader viewership worldwide.

A pioneer of international program sales from Japan, TBS has been a leader in the market for over 50 years. In recent years, in addition to continuing to expand its international program sales, TBS has initiated numerous new partnerships with overseas broadcasters and international coproduction projects, and is increasingly proactive in domestic and international communications. Having early established its own official bilingual website, TBS launched its searchable international program catalog in 2009, then lead the way among Japanese broadcasters in establishing an official Twitter account in 2010, and in 2012 established a bilingual Facebook page, whose growing fan base is 95% international.

Going forward, TBS intends to continue to leverage the combined power of social and conventional media to communicate new content information to overseas broadcasters more fully and to heighten appreciation of TBS and its programs with fans worldwide by sharing information relating to its programs and international program offerings. With the introduction of program-related video content on this new bilingual SASUKE YouTube channel, TBS is further enriching the content it shares with viewers worldwide.

With long-running hits like SASUKE and Takeshi's Castle, TBS continues to be a strong provider of content in the global arena, distributing programs and formats of all genres to over 160 countries and territories. Social network systems dedicated to TBS-originated content have been established around the world, with the US SASUKE content Ninja Warrior Facebook site attracting over 800,000 Likes and the Fun TV with Kato-chan and Ken-chan-originated America's Funniest Home Videos attracting over 1.7 million Likes (as of April 2) and more fans taking interest all the time. TBS plans to strengthen efforts to coordinate ongoing development with overseas SNS sites.